About
Hi, i’m Selena
I am Selena, the founder of BAI TORONTO. I am a university graduate and a certified teeth whitening specialist, and I have been doing this since launching my first brand, XWhiteSmilez, in 2022. As my experience grew, I wanted to create something more refined, elevated, and aligned with the level of service I aim to provide, which led to the rebrand into BAI TORONTO. The name “Bai” means white in Mandarin, and I chose it as a way to incorporate my cultural background into the brand while still reflecting the essence of what I do in a clean and meaningful way.
I am 4x certified in teeth whitening and tooth gem application, 2x certified in sanitization, and I also hold a certificate in dental health and hygiene, so everything I do is grounded in both aesthetics and proper care. For me, safety, hygiene, and the quality of results are non negotiable and remain at the forefront of everything this brand stands for. I use single use, disposable materials and carefully selected, professional grade products to ensure every client feels safe, comfortable, and confident in their results.
I have spent the past few years building my clientele across Scarborough, East York, Ancaster, Hamilton, and Downtown Toronto, and I am now proudly based in Etobicoke. Throughout this journey, I have genuinely loved what I do. There is nothing more rewarding than helping someone achieve a brighter smile and seeing the confidence that comes with it. Every appointment is designed to be more than just a service. It is meant to feel like a moment to unwind and take care of yourself, with a luxury massage chair, hot towels, and red light therapy included to elevate the entire experience. At BAI TORONTO, my goal is simple, to deliver clean, refined results that truly make you feel your best.
I look forward to meeting you.
Sincerely,
Selena Lee
